By prioritizing psychological safety, we create an environment where individuals feel empowered to perform at their best.

Results
and achievements


$17.6M revenue increase new users


$5.2M revenue increase


$2.08M revenue increase

OKR: PLP and Filter Redesign


$14.3M revenue increase

OKR: Cart / Checkout Optimization

5% Click rate increase


EyeQLenz Optimizations

15% LP revenue increase

Purchase Path revenue increase


Purchase Path A/B Test:
Icon Optimization

1.07% Add to Cart increase
2.8% Order Conversion increase
3.97% Revenue increase


My management experience

Current Role


Senior Product Design Manager


Years of people leading

11

Team size


9 Direct (US) / 3 dotted line (Shanghai)

Teams that report to me


Design Systems

B2C Website

Mobile App

Being design a generalist

The field of User Experience spans a wide array of expertise, each playing a vital role in creating exceptional digital experiences. From user research and information architecture to interaction design and visual design, there are numerous facets to consider. Leveraging my extensive experience across these domains, coupled with my robust management and leadership training, uniquely positions me to effectively lead and nurture a team to success.

UX Management

I leverage my expertise to align business goals with user needs, leading cross-functional teams to deliver impactful and innovative user experiences.

Human Centered Design

My knowledge in human-centered design ensures that every decision made aligns with the goal of creating products and experiences that genuinely meet users' needs and exceed their expectations.

AI Training

I’m certified in ChatGPT and Midjourney which helps me improve UX processes by automating tasks, allowing designers to focus on strategic aspects, while also leveraging data analysis to personalize experiences and inform design decisions.

Ecommerce Design

My focus has mainly been on Ecommerce digital design creating user-friendly interfaces that optimize the online shopping experience, driving conversions and fostering customer satisfaction.

UX Research

I’ve practiced a number of UX research methodologies aimed at understanding user behaviors, preferences, and needs to inform the design and development of user-centered products and experiences.

UX/UI Technical Skills

I have developed my skills in both UX and UI design. While UX design focuses on understanding user behaviors, needs, and interactions with a product to ensure it is intuitive, seamless, and effective, UI (User Interface) design is concerned with the visual and interactive elements of the product, such as layout, typography, colors, and visual hierarchy, aiming to create an aesthetically pleasing and user-friendly interface.

Key initiatives

Throughout my career, I have had the privilege to lead and significantly contribute to a variety of strategic initiatives, primarily focusing on optimizing user experience and achieving key organizational objectives. My roles have often involved both ownership of OKRs and collaboration as a critical stakeholder.

Discovery Path

Homepage redesign

Homepage optimizations

PLP redesign

PDP optimization

Search bar redesign

Global navigation redesign

Datamilk AI integration

Purchase Path

Lens customizations

Cart/checkout optimization

Express checkout

Mobile App

Contacts Launch

Virtual try-on redesign

New product launches

UX Department

Design systems

Career growth program

Onboarding process

Hiring process

International team development

My leadership style

Building Motivations

I draw inspiration from fundamental human values. I shape my communication style by practicing transparency and building genuine, and ethical connections. I nurture trust through 4 core principles: care, consistency, equity, and respect. I foster an environment where accountability is encouraged, mistakes are viewed as learning opportunities and strategic risk-taking is welcomed. By prioritizing skills development, leadership practice, and autonomy, I instill confidence and empower team members to take ownership of not only project growth, but their own personal development.

Approaching Challenges

My approach to challenges blends strategic vision with team empowerment. I believe in fostering an environment where challenges are seen as opportunities for growth and innovation. By encouraging open communication and collaboration, I empower my team to tackle obstacles collectively, drawing upon their diverse skills and perspectives. I lead by example, demonstrating resilience, adaptability, and a willingness to learn from setbacks. Through transparent communication and supportive guidance, I inspire confidence and foster a culture of continuous improvement. Together, we approach challenges with creativity, resourcefulness, and a shared commitment to delivering exceptional results.

Navigating Conflict

Recognizing the alignment of goals and expectations as a primary source of conflict is key. When team members have differing objectives or perceive their roles and responsibilities differently, conflicts can arise. By addressing these underlying misalignments, we can often prevent conflicts from escalating.

Active listening plays a pivotal role in conflict resolution. When team members feel heard and understood, they are more likely to engage constructively in resolving conflicts. Encouraging empathy further enhances this process, as it fosters understanding and appreciation for each other's perspectives and feelings. When individuals can empathize with one another, they are better equipped to find common ground and collaborate effectively toward a solution.

Team Building and Collaboration

Cultivating a thriving team culture is at the heart of my leadership philosophy. Through years of experience in team building, I've learned the importance of fostering a supportive environment where mutual kindness and effectiveness are prioritized, built upon a foundation of trust and consistency. Collaboration is central to our success, and I actively promote empathy among team members to enhance our collective problem-solving capabilities. Moreover, ensuring that every team member feels valued and included is non-negotiable. This involves not only recognizing and compensating their contributions but also creating safe spaces for idea exchange and establishing agreements on communication methods to ensure everyone's voice is heard and respected.

Team career development

Grooming Leaders

I mentor each member of my team by identifying areas for growth and collaboratively developing tailored development plans to address these gaps. I empower them with decision-making authority and autonomy, fostering a culture of trust and ownership. Additionally, I maintain an open-door policy, serving as a supportive sounding board to help validate their ideas and provide guidance, enabling them to navigate challenges and make informed decisions confidently.

Technical Skills

In developing technical skills within the team, I prioritize a multifaceted approach aimed at fostering continuous learning and growth. This includes creating tailored educational plans and encouraging participation in industry-leading conferences such as Config. Additionally, I facilitate knowledge sharing among team members through regular workshops held on both a weekly and monthly basis. These sessions serve as platforms for team members to showcase what they have learned, exchange insights, and collaborate on tackling technical challenges collectively. By fostering a culture of continuous learning and knowledge sharing, we empower team members to stay aware of emerging technologies and methodologies, ultimately enhancing their technical proficiency and driving innovation within the team.

Evolving to change

I prioritize adaptability and flexibility in response to change within an evolving business landscape. I stay informed about industry trends and emerging technologies, allowing me to anticipate changes and adjust strategies proactively. I foster a culture of openness and experimentation within my team, encouraging them to embrace change as an opportunity to learn and evolve. By demonstrating resilience and agility, we can stay ahead of the curve and continue to deliver innovative product solutions that meet the evolving needs of our customers.

Internally, this approach is invaluable as companies navigate transitions toward their envisioned future states. It lays the groundwork for leaders to effectively champion change management initiatives, ultimately aiming to optimize adoption and enhance effectiveness across the organization.

What do people say about me?

Learn more about how I foster effective communication.

How do you communicate with team members, peers, and higher-ups?

In my role, managing across various dimensions is essential for fostering collaboration, alignment, and effective communication. Managing across my team involves cultivating a cohesive and high-performing group by providing clear direction, setting expectations, and facilitating open dialogue. I empower team members to leverage their strengths, collaborate on projects, and support each other in achieving shared goals.

Furthermore, managing across departments entails building strong relationships and partnerships with colleagues in different functional areas. By understanding their priorities, challenges, and objectives, I can facilitate cross-functional collaboration and ensure that our efforts are aligned towards common goals. Effective communication and coordination between departments are key to overcoming silos and driving collective success.

Additionally, managing up involves effectively communicating with senior leadership, stakeholders, and decision-makers to advocate for resources, support, and strategic direction. By keeping them informed of project progress, highlighting achievements, and addressing any challenges or risks proactively, I ensure alignment with organizational objectives and maintain their confidence and support in our team's initiatives. Overall, managing across these dimensions requires adaptability, strong interpersonal skills, and a collaborative mindset to navigate complex organizational dynamics and drive results.

How do you handle difficult conversations?


In my approach to difficult conversations, I prioritize active listening as a foundational step, ensuring that I truly understand the perspectives and concerns of all parties involved. By carefully repeating and summarizing what I hear, I not only validate the viewpoints of others but also clarify any misunderstandings and confirm my comprehension of the situation. This allows me to build an action plan that addresses the root causes of the problem effectively, drawing upon insights gained from active listening to formulate strategic and practical solutions. Through this iterative process of communication and action, I strive to achieve resolutions that are thorough, collaborative, and conducive to long-term success.

How do you approach problem-solving?


When approaching problem-solving, I begin by thoroughly understanding the issue at hand, gathering relevant information, and identifying any underlying factors contributing to the problem. I then brainstorm potential solutions, considering various perspectives and potential outcomes. Collaborating with team members and stakeholders, I evaluate the feasibility and effectiveness of each solution, weighing the pros and cons before making a decision. Throughout the process, I remain adaptable and open to new ideas, seeking feedback and iterating on solutions as needed to achieve the best possible outcome.

Can you describe your decision-making process?

I tend to follow user insights and data when making decisions. I listen to feedback, consult partners and evaluate risk. Once I feel like I have clarity I involve the stakeholders that need to be informed and document it for reference.

How do you handle high-pressure situations?


In high-pressure situations, I maintain composure and focus by breaking down complex tasks into manageable steps, prioritizing effectively, and delegating tasks as necessary to ensure a balanced workload. I also rely on effective communication, seeking input from team members and stakeholders to develop solutions collaboratively, while remaining adaptable and flexible in response to changing circumstances. Additionally, I draw on past experiences to guide decision-making, and I prioritize self-care practices to manage stress and maintain resilience throughout challenging situations.

How do you handle ethical dilemmas and what is your approach to maintaining high ethical standards?

I approach ethical dilemmas with careful consideration, transparency, and a commitment to maintaining high ethical standards. I prioritize open communication and collaboration within the team to discuss and address ethical concerns openly. Additionally, I regularly review industry best practices, legal requirements, and ethical guidelines to ensure that our work aligns with ethical principles and promotes the well-being of our users and stakeholders. If any ethical concerns arise, I take prompt action to address them, seeking input from relevant stakeholders and making decisions that uphold our values and integrity.