Hello
I’m Sam, a Product Design Leader.
My passion lies in mentoring new leaders who champion user-centric design through data-driven insights or what we call in the industry growth design.
Compass Design System
Initiative: Q1-Q4 2025
Results: Increased velocity of design and dev teams
Enable teams to create and ship consistent, accessible interfaces quickly, reducing design friction and accelerating product delivery.
Homepage Optimization
Shipped: Q1 2025
Results: Conversion lift
We are improving click-through rates, making products and campaigns more discoverable and getting users into the shopping experience.
Datamilk AI Integration
Shipped: Q1 2024
Results: $2.08M in revenue
Using AI to create a more personalized user experience by having content update live with every user decision.
Guest Checkout
Shipped: Q3 2023
Results: $17.6M in revenue (new user)
Make checkout easier and more accessible to users who don’t want to go through setting up an account.
Search Bar
Shipped: Q3 2023
Results: $5.2M in revenue
Driving conversions by optimizing the experience and updating functionality for more predictive and personalized results.
Product Filters
Shipped: Q2 2023
Results: $14.3M in revenue
Driving conversion by exposing the filter UI and giving the user more choices to find what they are looking for in the product catalog.
Coming Soon
Shipped: Q1 2025
KPI: Decrease exit rate by 10% and increase mobile conversions by 5%
Sneak peak of the Figma
Homepage Redesign
Lens Customization Flow Redesign
Shipped: Q3 2024
KPI: Increase conversion by 10%