Hello

I’m Sam, a Senior Product Design Manager and UX Leader.
My passion lies in mentoring new leaders who champion user-centric design through data-driven insights.

About Me
View My Work

Guest Checkout

Shipped: Q3 2023
Results: $17.6M in revenue (new user)

Make checkout easier and more accessible to users who don’t want to go through setting up an account.

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Search Bar

Shipped: Q3 2023
Results: $5.2M in revenue

Driving conversions by optimizing the experience and updating functionality for more predictive and personalized results.

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Datamilk AI Integration

Shipped: Q1 2024
Results: $2.08M in revenue

Using AI to create a more personalized user experience by having content update live with every user decision.

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Product Filters

Shipped: Q2 2023
Results:
$14.3M in revenue

Driving conversion by exposing the filter UI and giving the user more choices to find what they are looking for in the product catalog.

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Coming Soon

Shipped: Q1 2025
KPI: Decrease exit rate by 10% and increase mobile conversions by 5%

Sneak peak of the Figma

Homepage Redesign

Lens Customization Flow Redesign

Shipped: Q3 2024
KPI: Increase conversion by 10%